Instagram is ever evolving! With hashtags becoming no longer followable, writing keyword-rich captions is more important than ever for small businesses looking to get discovered. We’ve got five quick tips to help you craft content that connects.
1. Use Keywords for Search
Keywords are replacing hashtags as Instagram’s search spotlight. Think about what your audience is searching for and use those phrases naturally in your captions, bio, and alt text. For example, a florist could include words like wedding flowers or seasonal bouquets to stand out.
2. Tell a Story
People love connecting through stories. Share the why behind your business or highlight fun behind-the-scenes moments. A quick, relatable story is way more engaging than a simple sales pitch.
3. Write Captions That Hook
Start with a strong opening line that grabs attention and encourages engagement. Keep your captions short, clear, and end with a call to action like “What’s your favorite flower?” or “Tag a friend who needs this.”
4. Be Authentic
Let your brand’s personality shine - it’s social media after all! Talk like you would to a friend—your audience will appreciate the genuine connection.
5. Test and Adjust
Review your Instagram insights to see what works. Experiment with caption styles, track engagement, and tweak your strategy as needed. Social media is all about learning as you go.
Writing great Instagram content doesn’t have to be overwhelming. Focus on storytelling, keywords, and keeping it real—and watch your audience grow!
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