In today's world, understanding which social media platforms to focus on as a business can seem daunting. Let’s break them down with what they are and how they can be used best to help you decide which ones to focus your energy on.
The largest social media platform with over 2.8 billion monthly active users.
Great for:
Joining local community groups and getting involved
Unique business pages built for more informed posts
Hosting Live Stream events
Ads & Analytics
The visually driven platform with over 1 billion monthly active users.
Great for:
Sharing progress updates, new launches or events and engaging videos
Instagram shop integration
Brand recognition
Targeted Ads & Analytics
The text based platform with 330 million monthly active users.
Great for:
Real time updates such as new launches
Encouraging immediate communication with your community
Live discussion chats
Engaging in industry specific conversations
Gauging real interest or feedback in prospective changes.
The leading professional platform with 740 million monthly active users.
Great For:
Professional pages and connections
Sharing articles and posts
Sharing landmark accomplishments
Job listings and recruitment
B2B Marketing
TikTok
The growing quick video platform with over 1 billion monthly active users.
Great for:
Viral marketing campaigns
Connecting to audience on a more “personal or relatable” level
Follow along type content
The idea platform with over 460 million monthly active users.
Great for:
Shopping integration with inspiring images
Pins and Boards
Brand recognition
Visual Searching
YouTube
The video platform with over 2 billion monthly active users
Great for:
Live streaming
Long-Form video content
Tutorials
Yelp
The review platform with over 180 million monthly active users
Great for:
Capturing business reviews
Unique business profile
Enhanced local search visibility
Google Business Profile
The SEO platform with over 4.9 billion monthly active users.
Great for:
Business profile management
Capturing business reviews
Enhancing your online SEO
Ads & Analytics
It can be tempting to want your business involved on all social media platforms. While some content can cross platforms they each have their own uses and algorithms to consider. Hopefully this list will help you understand the purpose of each platform as a quick glance guide.
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